Actress and film producer Clara McGregor has become the global ambassador for Bluebella lingerie ahead of the brand’s Autumn/Winter 2021 collection launch. The 25-year-old daughter of actor Ewan McGregor and Eva Mavrakis has shot the latest campaign for the London based lingerie brand including their latest drop of styles for Christmas.
Clara said: “I chose to do the Bluebella campaign because the brand is run by women and their lingerie is made for women and not made for them to please their partners. They are the most beautiful lingerie I’ve ever seen, all their pictures show women in a position of power, never submissive, and so I knew if I was ever going to do a lingerie campaign it was going to be with them.”
Clara shot the campaign images at a beautiful Victorian house in Battersea, London and said the shoot was great fun. “It made me feel empowered and I had a lot of fun doing it, the Bluebella crew were amazing, and it was a really supportive environment,” she said. “I’m very comfortable with my body in general, but the first few shots of a lingerie shoot can be nerve-wracking, but the vibe from everyone was so cool that I was immediately really comfortable with it.”
The new Bluebella Autumn/Winter collection is set to launch this week on Bluebella.com and in stores worldwide. Bluebella Founder and CEO Emily Bendell said: “Clara was a natural choice for the brand. She is a creative and strong woman who sees the world as we do – and she is a passionate advocate for women and the LGBT+ community. We had an amazing day together at the shoot.”
Clara said she has always had a love of lingerie and said her mother and sister Esther were very jealous of the underwear she has been wearing. “I love a classic bra, brief and garter belt, so the Bluebella Marseille style was perfect, that’s usually what I go for. The scalloped shaped Sofia bra was another favourite and the Leon pyjama set was really cute and comfy.
“For me, with really great lingerie you can have little pieces of it poking out or a sheer or low cut top, so when you have beautifully detailed lingerie like Bluebella you kind of want to show it off. And they are comfortable too, it’s not like lingerie where something is poking at you, and they make you feel sexy just having it on under your clothes. It’s just there for you, no one has to know, and I like that. I showed my mum and Esther the shots and they were all very jealous.”
