One in eight women will develop breast cancer in her lifetime. The diagnosis can affect any woman, at any age. Breast cancer is therefore the most common cancer among women. HANRO is once again committed to the fight against breast cancer by supporting Pink Ribbon in Germany, Austria, Switzerland, UK, and The Pink Agenda in the US as part of Breast Cancer Awareness Month. For every bra sold in October, HANRO will donate 5 EUR/CHF/£/$ to the respective Pink Ribbon organisations.
“For us, the well-being of women is the most important thing. With our contribution, we want to help raise public awareness of early detection, research, and treatment of breast cancer and help women who have the disease. It is with great pleasure that we support several breast cancer organisations,” says Stephan Hohmann, HANRO Managing Director.
Every woman, no matter what age or stage of life they are in, she will find her favorite bra at HANRO. The basic and trend collections offer a wide variety of styles and materials to meet different requirements, ensuring every woman can find their favorite bra – whether it’s a classic underwire, modern soft cup bra, or it’s made with an innovative spacer fabric.
Since cotton has been part of the brand’s DNA from the beginning, HANRO is launching a new cotton bra in the “Cotton Sensation” Basic collection for the Autumn/Winter 2021 season. This universally flattering style is made of high-quality pima cotton from the company’s own textile production and features a new cup shape, creating a natural décolletage with no push-up.
The underwire and padding provide necessary support, especially for women with softer breast tissue. The inner lining is seamless and pleasantly soft. This bra can also be worn under low-cut tops due to its slightly lower cut cups, and is available in black, white and beige.
