Intimate Apparel Samples appoints CiCi PR & Events to manage PR across B2B and B2C sectors as part of strategic business growth. Intimate Apparel Samples have provided technical services for intimate apparel businesses for over 13 years with a design and technical unit specialising in the development of lingerie, swimwear and athleisure collections based in Wembley, London. Founder Maxine Wells and her small team of experts offer a professional and nurturing approach their client’s needs working with over 450 start-ups and established brands since starting the business in 2008.
CiCi PR founder Cristie Herbert is thrilled to be working with Maxine and Intimate Apparel Samples during this exciting new phase for her business. “As a UK based PR agency, we love to support homegrown talent especially within the areas of lingerie, swimwear and athleisure,” Cristie said. “After visiting Maxine at her unit, I was instantly impressed by the dedicated level of support and expertise she offers to all of her clients. Intimate Apparel Samples really are ‘a cut above’ and we can’t wait to share to the world’s press and media about the business and elite portfolio of services they offer.”
Maxine Wells, founder of Intimate Apparel Samples, adds: “At Intimate Apparel Samples we strive to be more than just a manufacturing unit. We carefully nurture the brand’s throughout their journey of working with us and continue to have a strong relationship with them as they grow. Therefore, CiCi PR with their PR, events and community background is perfectly positioned to not only raise awareness of our technical development and production unit, but also join forces with us to set a supportive and welcoming environment to start-up brands who are new to the industry.”
