Bluebella’s expansion into America has gathered pace with a new account at Macy’s. The London-based brand has made US a key priority as sales surged during lockdown, and Bluebella has worked with Hollywood stars such as Maggie Gyllenhaal, Halle Berry and Rita Ora to promote the brand in North America.
Emily Bendell, Bluebella’s founder and chief executive, said: “Macy’s is of course an incredibly well-known retailer in the US, and we are delighted that Macy’s customers will now be able to buy Bluebella. The US is a very fast-growing market for us and a key part of our growth strategy.”
Bluebella’s wholesale expansion in the UK is continuing with Flannels added as a new stockist. They have 37 stores across the UK including its much-lauded London flagship, and Flannels’ brand portfolio includes all the hottest emerging designers and luxury brands including Burberry, Valentino and Balenciaga. These new accounts join as Bluebella sees continued success with existing accounts including Victoria’s Secret, Zalando, ASOS and more.
