Luxury lingerie brand and home of pleasure Coco de Mer reveals the launch of its Icons campaign in an exclusive collaboration with Helena Christensen. The internationally renowned supermodel, photographer and icon is the new Coco de Mer muse, as well as having also art-directed and photographed herself wearing the Icons collection from the intimacy of her home in New York, in a bid to truly capture ‘The Ultimate Female Gaze’.
Featuring 35 styles incorporating 14 new designs and 7 updated styles from the Coco de Mer archive, the Icons range consists of a series of timeless, elegant pieces that exude confidence, each reflecting Helena’s own effortless style. The all-black collection of refined silhouettes in luxurious and opulent textiles includes silk slips, robes and teddies, bodysuits and daring two-piece sets with cut out detailing.
“I’ve been visiting Coco de Mer’s boutique in London for years and feel a great connection with their ethos of championing female sensuality and inclusivity,” says Helena Christensen. “As a brand powered by women for women, I’m thrilled to be able to shoot the beautiful collection through my own female gaze and inspire others to celebrate their own sensuality. I truly immersed myself in the creative process as I wanted the shoot to be intimate, yet strong and empowering: ethereal yet confident. Together with Coco de Mer I hope we inspire women to embrace their own desires and the empowering feeling you experience when wearing Coco de Mer.”
