Following the successful launch of the JOOP! bodywear, loungewear and beachwear collections, JOOP! is proud to announce a women’s activewear collection for Spring/Summer 2022 developed in partnership with Naturana. As a licensed partner, Naturana has the necessary expertise in terms of design and manufacturing and will be the exclusive manufacturer and retailer of the new JOOP! activewear collection.
“As a premium brand that always moves with the times, JOOP! offers high, fast-growing market potential both in terms of its menswear and its womenswear collections, which we successfully realigned in autumn 2020,” said Thorsten Stiebing, Managing Brand Director at JOOP! “We are certain that we will now also be able to tap into the activewear segment in partnership with Naturana. The unmistakable JOOP! style and its clear, confident sexiness, its modern, urban and highly detailed design and the highest product quality, combined with a strong brand presence, all awaken desirability.”
Under the motto “BE ACTIVE”, the JOOP! SS22 women’s activewear collection projects the zeitgeist into the future — particularly in the context of the challenges of the pandemic. The styles are available in soft rosé, delicate jade and cool midnight, featuring design details such as elegant tulle sections and carefully positioned logo elements. Sustainability also plays a central role in the activewear collection, made from recycled materials such as nylon from fishing nets, known as Econyl, as well as polyamide and elastane.
The JOOP! activewear collection is divided into three segments with various styles and performance characteristics. In the Natural Function category, the focus is placed on the natural characteristics of the fibres; in the Mid and High Function categories, the focus is on the degree of compression and functionality.
