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Products
- Accessories Athleisure & Sportswear Legwear Loungewear & Nightwear Mastectomy Maternity Menswear Shapewear Swimwear & Resortwear Underwear
  
  I Spy! Sincerely Nude
  
  November 7, 2024
  
  ‘Hold Them Up’ with Secret Weapons
  
  October 2, 2024
  
  Don’t Miss the Special Offer from Patricia Eve…
  
  July 24, 2024
  
  The British Hit Paris This Weekend!
  
  June 20, 2024
  
  Sensitive® Fabrics: Born to Perform
  
  September 23, 2024
  
  RESEARCH REVEALS ATHLEISURE TREND IS ON THE RISE
  
  September 17, 2024
  
  Anita Active gets double gold at the Health…
  
  August 29, 2024
  
  Curve New York Kicks off this weekend!
  
  July 29, 2024
  
  New LYCRA® TOP COMFORT Fibre Launched by The…
  
  November 13, 2024
  
  Pantherella x Sanderson
  
  November 12, 2024
  
  Black Secret Prive – new Ballerina Collection
  
  May 1, 2024
  
  Cheeky Valentine’s Socks by Ayda Field Williams
  
  February 6, 2024
  
  Derek Rose Appoints CiCi & Park PR for…
  
  November 11, 2024
  
  NUDEA CELEBRATE 5TH ANNIVERSARY – COMING TO A…
  
  October 15, 2024
  
  Delta Galil Reports Strong Second-Quarter 2024 Results of…
  
  August 21, 2024
  
  Fleur of England Launches Cleo and Eliza
  
  August 19, 2024
  
  The new All Rounder from Anita Care
  
  November 18, 2024
  
  THE FRIDAY INTERVIEW: MARY GERAGHTY OF ÉMERJE
  
  August 16, 2024
  
  Get involved with this petition – for women…
  
  May 21, 2024
  
  Future Dreams x Victoria’s Secret celebrate IWD
  
  March 8, 2024
  
  Hot Milk Launch ‘My Everyday Busty’ Bra
  
  September 18, 2024
  
  I Spy! The Mutha Project
  
  August 20, 2024
  
  No More Crying Over Leaked Milk – Lesh…
  
  August 2, 2024
  
  Hotmilk marks its anniversary with Victoria’s Secret
  
  July 26, 2024
  
  Concrete Concept – The One Stop Shop!
  
  July 11, 2024
  
  Lisca Celebrates 70th year anniversary
  
  June 18, 2024
  
  Schiesser – innovative NOS series for men
  
  May 23, 2024
  
  THE FRIDAY INTERVIEW: GREG TAYLOR
  
  April 26, 2024
  
  SIMONE PÉRÈLE TELLS A NEW STORY!
  
  October 16, 2024
  
  Don’t Miss the Special Offer from Patricia Eve…
  
  July 24, 2024
  
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  November 30, 2023
  
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  October 9, 2023
  
  MAREDIMODA CANNES – MARK THE DATE! 5-7 November
  
  October 30, 2024
  
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  October 23, 2024
  
  Swimwear and Sustainability: Highlights from the ‘jornadas de…
  
  October 18, 2024
  
  Celebrating Diversity with Dolores Cortes at Gran Canaria…
  
  October 14, 2024
  
  Scarlett Gasque unwraps Christmas with the Diamond Collection
  
  November 20, 2024
  
  THE FRIDAY INTERVIEW – XAVIER MARTIN OF LEJABY…
  
  November 8, 2024
  
  Coco de Mer’s Icons for AW2024
  
  October 31, 2024
  
  Triumph Brings You a new Illusion in Lingerie
  
  October 30, 2024
Trends
- Textiles & Fibres
  
  New LYCRA® TOP COMFORT Fibre Launched by The…
  
  November 13, 2024
  
  Future Fabrics Expo at Metropolitan, New York –…
  
  November 6, 2024
  
  MAREDIMODA CANNES – MARK THE DATE! 5-7 November
  
  October 30, 2024
  
  Bio-Derived LYCRA® EcoMade Fibre Samples Make Debut at…
  
  October 23, 2024
Events
- Catwalks Trade shows
  
  A Night of Elegance and Celebration at Tenerife…
  
  October 23, 2024
  
  Celebrating Diversity with Dolores Cortes at Gran Canaria…
  
  October 14, 2024
  
  Pedro Palmas’ “Linea”: Elegance and Versatility in Swimwear
  
  October 7, 2024
  
  A CREATIVE TRIBUTE TO NATURE: DOLORES CORTES AT…
  
  September 17, 2024
  
  BREAKING NEWS: SPRING FAIR TO EXPAND FASHION SECTOR…
  
  November 20, 2024
  
  Future Fabrics Expo at Metropolitan, New York –…
  
  November 6, 2024
  
  MAREDIMODA CANNES – MARK THE DATE! 5-7 November
  
  October 30, 2024
  
  Texworld Apparel Sourcing Paris – meeting new demands
  
  October 21, 2024
ISpy!
- I Spy! Sincerely Nude
  
  November 7, 2024
  
  I Spy! The Mutha Project
  
  August 20, 2024
  
  Luciela – Lingerie with Conscience
  
  December 7, 2023
  
  Welcome to Cape Cove!
  
  December 5, 2023
  
  I SPY! OSSA STARK
  
  April 27, 2023
Industry
- Awards Interviews Jobs Shops Surveys Sustainability and Responsibility
  
  Stars Best Shop Awards 2024: last night’s winners.
  
  November 15, 2024
  
  Active Apparel Group Secures B Corp Certification
  
  November 14, 2024
  
  NAIA Beach win Best New Brand at the…
  
  September 24, 2024
  
  Nudea Scoops National Awards
  
  September 23, 2024
  
  THE FRIDAY INTERVIEW – XAVIER MARTIN OF LEJABY…
  
  November 8, 2024
  
  THE FRIDAY INTERVIEW: LEMON FULLER OF LEMONADE DOLLS
  
  November 1, 2024
  
  THE FRIDAY INTERVIEW: STEPHANIE DÖLKER OF NATURANA INTERNATIONAL
  
  October 25, 2024
  
  Maya Hansen: Celebrating 20 Years of Corsetry with…
  
  October 22, 2024
  
  BRAZA – THE ORIGINAL LINGERIE ACCESSORY BRAND
  
  March 14, 2024
  
  How Can Businesses Help Women Feel More Supported…
  
  March 7, 2024
  
  Marleen Vaesen will be succeeded as CEO of…
  
  February 24, 2022
  
  Wacoal Europe appoints Laurel Nash as Global Sales…
  
  June 29, 2021
  
  Bluebella Opens first ever popup shop in Covent…
  
  November 18, 2024
  
  Pour Moi open new store in Kingston
  
  November 7, 2024
  
  Devastating Budget Delivers Triple Blow to Independent Retailers…
  
  October 30, 2024
  
  WRAP and Primark working together to give clothes…
  
  October 24, 2024
  
  Sales of underwear bouncing back!
  
  March 25, 2022
  
  Global shopper confidence surging as ‘new normal’ settles…
  
  July 1, 2021
  
  Online retail sales hold steady in March
  
  April 15, 2021
  
  Friday Insight – Coming out of lockdown
  
  March 26, 2021
  
  Future Fabrics Expo at Metropolitan, New York –…
  
  November 6, 2024
  
  WRAP and Primark working together to give clothes…
  
  October 24, 2024
  
  Bio-Derived LYCRA® EcoMade Fibre Samples Make Debut at…
  
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Home EventsCatwalks Aqua Blu 2022 Catwalk Show

Aqua Blu 2022 Catwalk Show

by Underlines June 10, 2021

June 10, 2021

Aqua Blu

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What a night! Congratulations to all our finalists

What a night! Congratulations to all our finalists, and of course to the winners.
Thank you to our primary sponsors Hyosung Corporation, Wacoal Europe, Panache Lingerie Ltd, and supporters , Anita, Triumph, Sloggi, Soak Wash, Cyberjammies, BIRA (British Independent Retailers Association), Evelyn & Bobbie, INDX Shows, Miraclesuit, Patricia Eve and Wonderland.
@hyosung_textiles @wacoaleurope @lovepanache @anita_since1886_official @biraretail @triumphlingerie @sloggi @wonderland.london @soakwash @evelynbobbie INDX Shows @cyberjammies @miraclesuitswim @patriciaeveltd

🌟🌟are you as excited as we are???🌟🌟Ton

🌟🌟are you as excited as we are???🌟🌟Tonight's the night!!🌟🌟
Stars Awards is only made possible with the support of our primary sponsors @hyosung_textiles @wacoaleurope and @lovepanache Thank you also to @anita_since1886_official @biraretail @cyberjammies @evelynbobbie @indxshows @miraclesuitswim @patricia_eve_ltd @skarlettblue @sloggi @soakwash @triumphlingerie and @wonderland.london for their support in making Stars happen

#starsbestshopawards #starsbestshopawards2024 #UNDERLINES #underlines #underlinesmagazine

This Friday we chat with Xavier Martin who was app

This Friday we chat with Xavier Martin who was appointed in September 2024 as Managing Director of the newly emerged Lejaby Company. Xavier has a long history of working in intimate apparel and has a new challenge in reviving the fortunes of this well-known French lingerie house that has suffered reversals in the last decade or so, falling into receivership in 2012 and again in 2024. He tells us about his past, his present and his future ambitions.
@maisonlejaby maisonlejaby

#fridayinterview #UNDERLINES #underlinesmagazine #fridayinterview #maisonlejaby

🌟ONLY ONE WEEK TO GO!!!🌟 Stars Awards is onl

🌟ONLY ONE WEEK TO GO!!!🌟 Stars Awards is only made possible with the support of our primary sponsors @hyosung_textiles @wacoaleurope and @lovepanache Thank you also to @anita_since1886_official @biraretail @cyberjammies @evelynbobbie @indxshows @miraclesuitswim Patricia Eve Ltd @skarlettblue @sloggi @soakwash Triumph and @wonderland.london for their support in making Stars happen

#starsbestshopawards #starsbestshopawards2024 #UNDERLINES #underlines #underlinesmagazine

Sincerely Nude is a range of inclusive boob tapes

Sincerely Nude is a range of inclusive boob tapes - the brainchild of Michelle Asare – born and raised in London with her family originally from Ghana – and the idea came about due to Michelle’s frustration with the very narrow definition of ‘nude’.
She tells us her back story: “I launched Sincerely Nude in 2018 out of frustration with the fashion industry’s narrow definition of ‘nude’. Growing up, I always loved the colour brown, as I felt it beautifully complimented my skin tone. However, I quickly realised that in the fashion world, ‘nude’ was predominantly associated with beige or pale tan shades, leaving many individuals feeling excluded. This realisation sparked important conversations among my friends and family about representation in fashion, and I was determined to change that."
@sincerelynude

First day at MarediModa - the show looks great and

First day at MarediModa - the show looks great and there's a crowd!

This Friday Underlines chats with Lemon Fuller, Fo

This Friday Underlines chats with Lemon Fuller, Founder and CEO of Lemonade Dolls What started off as an online community on Instagram has developed into a business that sells a bra every minute in the UK! This year Lemon decided to develop a wholesale side to her business selling to well-known retailers in the UK and USA. But her ambitions don’t end there – she wants Lemonade Dolls to be the ‘Nike of Lingerie’ – not bad for an ‘accidental entrepreneur’!
@lemonadedolls
#trademagazine #intimateapparel #fridayinterview #UNDERLINES #underlinesmagazine

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