Choose something that’s good for you: just a few, intense words to express and get across a very important message, as does EUROJERSEY’s new international campaign about its Sensitive® Fabrics. As the campaign points out, Sensitive® Fabrics are made in such a way as to have a lighter environmental footprint, be suited for any style, occasion or need, and, first and foremost, be extremely durable.
The visual of the new advertising campaign is simple yet complex at the same time: a woman submerged in a heap of clothes seems to say “there are plenty of choices, but it is essential to choose well, as every choice entails a consequence”. The campaign uses a claim – Now you know – that is both an invitation and a recommendation, and a QR Code that leads to a website page with details about the company’s sustainability program and environmental footprint.
This concept is publicised via the press and social media and with an engaging video that clearly communicates the idea that each of us, and all of us together, must be conscious of our personal impact on the environment.
