Pour Moi’s ultimate ‘It Girl’ India Reynolds is back for summer with a brand-new swimwear collection. Launching on Friday 30th April, India’s latest drop features five suitcase-ready swimwear styles to pack for your great escape. With three hugely successful lingerie launches in the bag so far, perfecting the ultimate collection of swim styles that will suit all shapes and sizes has been the priority for Pour Moi and India. Raise the temperature in bikinis made for poolside, bar-side and beyond, or dive into good times in the multiway swimsuit your Instagram’s been waiting for.
Pour Moi is a brand renowned for championing inclusivity and creating styles to fit and flatter all body shapes. The brand’s mission is to empower women and the new collection with India is proud to do exactly that. With sizes ranging from an 8-18 and up to a G cup, and prices starting from just £22, Pour Moi x India’s new swim collection has truly got something for everyone. Key designs include the multi-way swimsuit that can be worn over 5 different ways and versatile matching bikini separates set to become staples for this summer and beyond…
Speaking out about her newest collection, India said: “I’m super excited to be finally launching my new swim collection with Pour Moi. After covid delays, we are so thrilled to be able to show you what we have created! The collection is all black and based around shapes and fit, we’ve tried to create something for everybody! We have some gorgeous multiway styles that you can wear and style your own way and some beach to bar items too, perfect for the summer and warmer days to come! I can’t wait to be wearing them all in the sunshine!”
Michael Thomson, Founder of Pour Moi, is equally excited about the new launch: “Following the success of India’s lingerie collection, we are super excited to launch her capsule collection of swimwear. India knows a thing or two about how to look glam and sexy whilst drinking cocktails and it has been brilliant to work with her to get all of her favourite details in! Including her signature gold accessory detailing and clever ruching and ties, which help to accentuate curves and hide anything you may not be so keen to show off. We’ve worked hard to design styles that can be worn and styled in different ways and have given you the option of multiway styling in both a bikini and a swimsuit in the collection.”
