As of April 19, 2021, Mr. Dirk De Vos joined Felina Group, part of the European Lingerie Group (ELG), as Executive Commercial Director. Mr. De Vos is a business executive with 25 years of experience in the apparel and fashion and cosmetics industry, having worked on an international level in Europe, the US, Middle East and Hong Kong.
Together with Mr. Thilo Stassen, Mr. De Vos will be in charge of the management of the Felina Group with a particular focus on the commercial side of the business. Mr. Thilo Stassen will continue to look after the areas of reorganisation, finance, human resources, and operations. As an esteemed expert in the lingerie market, Mr. De Vos will primarily look after the areas of sales, development, and marketing.
“I am very pleased to welcome Mr. De Vos to Felina. I wish him every success in leading Felina to its previous strength and generating further potential for Felina,” commented Mr. Indrek Rahumaa, ELG’s principal shareholder and member of the Board of Directors. “The first important task will be our e-commerce launch this year. I am convinced that Dirk, together with our sales professional Mr. Piero Petrangolini will be able to fulfil the expectations of our customers on a high level and open up new markets.”
“I am very excited to join European Lingerie Group and in particular Felina. Felina is one of the ‘Grandes Dames’ of the lingerie business and has a strong heritage on which we can build an exciting future. I look forward to working with dedicated colleagues and to help our lingerie retailers grow their businesses during these particularly challenging times,” said Mr. Dirk De Vos.
Dirk De Vos studied Germanic philology and Marketing and previously worked for Levi Strauss, lingerie manufacturer Van de Velde, and Sally Beauty Holdings, where he was Vice-President of Store Operations. He speaks five languages: Dutch, French, English, German, and Spanish.
