MBFWMadrid, organised by IFEMA MADRID together with the Madrid City Council, has closed its 73rd edition after four intense days of fashion shows, performances and fashion films, carried out in an optimistic and exciting atmosphere. The great platform of the Spanish fashion industry took place with a reinforced hybrid format, which has combined face-to-face shows and online presentations. Surrounded by strict security measures, the fashion shows and different formats were carried out with all the health guarantees, allowing each of the participating designers to delight the public with the best staging of their collections.
Click to see highlights from the Andres Sarda catwalk show
The digital impact of MBFWMadrid has been a resounding success thanks to its hybrid format, which reached more than 30k users, generating more than 40k sessions during the four days of the runway, achieving more than 3 million impressions on social networks. In addition, 90k pages were viewed by users of the official MBFWMadrid website.
An important addition to this April event was the support of the Madrid City Council as a sign of its commitment to Spanish fashion, supporting the MBFWMadrid runway and the various activities and events that converged in parallel on the same dates, through its Madrid Capital of Fashion program. Thus the City Council reinforces its commitment to the design industry and transforming the city of Madrid into a major European benchmark for designer fashion.
The runway also counted on the collaboration of the Community of Madrid, to promote the capital as a driver of fashion, design, industry and creativity, supporting the promotion and encouragement of culture and tourism in the region as a destination for fashion, shopping and luxury.
