The Lenzing Group’s flagship textile brand, TENCEL™, unveiled TENCEL™ eShop, the first ever e-commerce channel created by a sustainable fibre producer today. The eShop bridges the divide between manufacturers and the end-consumer by curating a diverse mix of apparel and home goods made of TENCEL™ branded fibres.
This debut marks a new milestone in Lenzing’s ongoing digitalisation and mission to educate and encourage consumers to make informed purchases. With the eShop, the TENCEL™ brand will provide consumers with a trusted source to make sustainable purchases conveniently.
Showcasing over 200 products made of TENCEL™ branded lyocell and modal fibres on eShop, the TENCEL™ brand is leveraging its strong partnership base to expand its textile offerings across multiple segments, from denim to footwear and activewear. Featuring a mixture of international brands, the eShop aims to drive a paradigm shift toward eco-responsible production and eco-conscious consumption of fashion and home textile items. Lenzing will continue to expand its brand partnerships with a goal to triple the product count on the TENCEL™ eShop by the end of 2021.
