UKFT launches the new British Brands campaign, showcasing UK labels offering everything from size-inclusive lingerie through to sustainable swimwear, premium sleepwear, luxury basics and beyond. Today’s contemporary UK independent brands are leading the way in terms of local production, creative design, gender and size inclusivity. The latest collections are designed to fit and flatter a variety of body shapes and sizes, celebrating originality and individuality like never before.
The UKFT British Brands showcase includes the emerging designers, cult labels, heritage producers and creative artisans changing the face of the UK industry, which are stocked by retailers and sold around the world. There is a strong focus on sustainable materials, reduced environmental footprint and ethical production for lingerie, swim, sleepwear and intimate apparel, with brands looking to innovative, using organic and deadstock fabrics and embracing slow fashion trends to create pieces that are designed to last.
