Hunkemöller‘s 2021 collection launch takes their famous yearly catwalk show into a runway-inspired film themed ‘Time to be seen’, exploring women’s deepest daring fantasies and celebrating their freedom to create their own dreams. The new collection features diverse styles, colours and materials, with every style designed for all shapes and sizes.
The show features four elaborate sets that explore the different yet complementary worlds of the modern woman and her fantasies. This ranges from Premium Lounge’s lacy numbers to the bright snappy confidence of their younger P.O.P – Power of Positivity – audiences and everyone in-between.
“There are so many unique sides to our audience, our woman – she has it all,” says CEO Philip Mountford. “She is always uniquely herself. This film, and the four collections represented, bring these sides of her to life. Within these collections, Hunkemöller wants to celebrate every woman for who she truly is and keep empowering her to be her most beautiful self.”
