Agent Provocateur imagines a utopia with a sensual plot twist for Spring/Summer 2021. The story unfolds in romance, tinted with kink. Lingerie is dosed with magic and bestowed upon a cast of hypnotic femme fatales, an enchanted armoury that amplifies their seductive, confident, and provocative sides, allowing them to tell their own stories. French actress, singer, film director and model Joséphine de la Baume stars as the campaign’s leading lady, accompanied by AP fan-favourite model Nyasha Matonhodze.
“We are so happy that Joséphine de la Baume is back, a decade after starring in her first AP campaign, to lift our ‘Utopia’ off the page. Josephine effortlessly settles into her role of the AP woman, a fearlessly feminine, confident, and totally unique heroine, ready for anything,” said Sarah Shotton, Creative Director.
Dark, gothic styles enchanted with delicate details and Queen-like jewelled embellishments scattered across embroidered, luscious tulles are combined with colours inspired by the Aurora Borealis. Clouds of tangerine, bruised peach, and night-vision green are pierced by crepuscular rays of silver light.
Rozlyn & Cherilyn’s signature balconette cut is dreamy and romantic whilst imaginations are let loose with Nicoletta’s Victorianesque high-neck, asymmetric cut, and bondage-inspired straps. Carline and Taisia are both a delicious dose of dark romance with French leavers lace spun with silk-satin and sparkly lurex. Indulge in a little make believe with Maybelle, a white tulle set finished with peach daisy embroidery.
The story never ends with the most beloved pieces joining AP Forever, an array of Agent Provocateur’s most classic silhouettes reinvigorated with new colourways. Fan-favourite Molly reblooms in daffodil silk adorned with jet black lace, Lorna returns with a moss green colourway complete with eye-popping pink trimmings, while Dakotta’s updated hand-slash side-straps are only for the bold, especially in irresistible leopard.
