Brazilian activewear brand Bia Brazil is about to open the doors of its first United States store, located in Fort Lauderdale, Florida. The brand has been exporting for over 27 years and is available in 65 countries including Croatia, Lebanon, Portugal, Sweden, Finland and Chile.
According to the brand’s founder, Beatriz Dockhorn, the decision of opening the store came from the fact that the brand is now consolidated in the North-American market. Bia Brazil opened a showroom in Florida in 2003, followed by another showroom located in a regional shopping centre in 2019. In addition to the store and showroom, the brand also operates online with a three-language website and resellers spread throughout the country.
