Agent Provocateur – Lucky
Agent Provocateur are delighted to share the new All Hours – Anytime Lingerie Campaign, fusing dressing for pleasure and dressing for life. This is AP’s take on the everyday, offering sublime lingerie fuelled by fearless femininity and next-level comfort. The campaign champions dynamic women owning their ordinary days in the most extraordinary of ways – from walking the dog, shopping for groceries, pumping fuel, or nailing your career, with All Hours you’re ready for anything.
Designed by women, with the multifaceted lives of modern women in mind, the All Hours collection truly takes AP beyond the boudoir. Supremely comfortable, luxuriously functional pieces that can be worn all day every day, without compromise. The collection combines the smouldering sensuality of AP with techniques and materials to sculpt, shape and support from morning to midnight. Moulded cups, invisible bonded seams, microfibres and stretch lace, with multiple choice bra and brief shapes for every style in an array of neutral colours, and almost all machine-washable.
Five All Hours designs, named after iconic Jackie Collins characters, bring AP verve to your life 24/7. First up, Paige: crafted from Italian wet-look microfibre, and coming to you in jet black and dusky pink, this is exceptionally elevated comfort from morning until night; Lucky’s insatiable appetite for pleasure makes her the All Hours go-to statement range, indulging in semi-sheer stretch tulle and brushed microfibre finishes in an array of neutral colours.
In jet black and powder white, the Brigette range incorporates the intricate weaving of both Japanese leavers lace and microfibre fabric for a modern romantic effect. Ginah knows exactly what she wants and will stop at nothing to get it – this high flyer revels in stretch tulle and scalloped floral leavers lace, the epitome of chic in all black. And last but not least, Leni believes all good things start with lingerie. In black and praline, the Leni range combines gorgeous lurex lace, stretch Japanese leavers lace, and delicate fishnets.
