International lingerie and swimwear brand Pour Moi proudly launches their newest charity campaign, #GetYourWiggleOn and pledges to raise £50,000 for charities chosen by their customers. Launching on the 18th January, what is commonly known as ‘Blue Monday’, Pour Moi aims to counteract the negative association of the first month of the year with an energetic and fabulous campaign that everyone can get involved with.
With a 70% surge in activewear sales in 2020, it’s become clear that in uncertain times, more people than ever are stepping up their exercise routines to de-stress and make themselves feel amazing. As a brand that embodies empowerment and self love, Pour Moi wants everyone to feel confident within themselves and get involved with #GetYourWiggleOn through a movement of their choice – it could be anything from a brisk walk in the park with a friend, a family kitchen after-dinner disco, a sweaty virtual workout or tackling a ‘couch to 5K’ run.
Entering couldn’t be easier, everyone that posts a picture of themselves wiggling with the #GetYourWiggleOn and tags @pourmoiltd on Facebook, Instagram or Twitter, can nominate a registered UK charity of their choice in their post to receive a £10 donation. With a grand total of £50,000 up for grabs, there are certainly a lot of charities that will benefit from this initiative.
Michael Thomson, Founder of Pour Moi said: “Our new charity campaign, #GetYourWiggleOn, isn’t just about the health benefits of staying active, but also the feel-good factor too and we want everybody to get involved! It could be dancing, hoovering, running, yoga or outdoor swimming, your wiggle could be anything and everything. We’re so excited to be supporting so many great UK charities that make a real difference to people’s lives. We want to help lift people’s spirits and beat the blues this January, bringing some fun into the mundane and hopefully get to the total really quickly!”
Pour Moi is a brand best known for championing inclusivity with chic yet affordable designs created to help everybody feel and look good, no matter their size and shape. The newest Activewear is the ultimate workout wardrobe upgrade, offering high impact sports bras, printed squat-proof leggings and slogan t-shirts.
