Carolyn Westwood is founder of Bloomin’ Sexy and she was driven to launch her company as she personally suffered from thigh-chafe (a problem for over 30% of women). With a career spanning nearly 40 years of working with women through the NHS as a nurse, midwife and health visitor and later as a psychosexual therapist she certainly had a good idea of women’s insecurities in regards to their bodies.
Carol originally spent ages trying to find lingerie that would be comfortable, eliminate the chance of thigh chafe and would not make her feel dowdy – and realised that there was nothing on the market so Bloomin’ Sexy was born. She knew that she needed to create a short that was both sexy and functional so the design had to be originated from scratch. Fast forward with experimentation of hundreds of different designs, fabrics and prototypes Carol and her colleague Jill found the perfect stretch satin in Boselli (Italy) and they continue to use this satin on designs today offering comfort and coolness for their anti-chafe styles. Lace comes from Dresdner Spitzen, CapSud and Valenciennes (all European labels) and Carol was able to find a specialised and reliable manufacturer in a family run lingerie business in Bulgaria.
From initial research and design it took two years to perfect and bring to market and Carol has expanded into matching bras, babydolls and kimonos that are only available to wholesale. She comments: “Our main market to date has been brides for their big day and occasion/holidaywear but those events are just not happening as much at the moment. We are having to reach out to new markets but we feel confident that we can help women find their inner Boudicca!”
Contact Carolyn on 01626 830122 or mail@bloomingsexy.com
