With a greater demand for relaxed everyday comfort and versatility, Maidenform’s new AW21 collection of lighter shaping pieces and super soft wireless bras offer all-day confidence and comfort to suit our changing lifestyles. The AW21 collection includes two new additions to the wireless Pure Comfort range launched in SS21, a convertible bralette and lightweight work-to-walk wireless one-piece. There’s also a brand new style added to the Comfort Devotion range, the no poke, no pinch, Dreamwire® smoothing bra.
The wonderfully light Pure Comfort V-neck pullover lace back bra is now available in seasonal colours dahlia pink and teapot blue, in addition to navy, black and latte. The new innovative Dreamwire® has a cushioned underwire and neo-knit fabric providing back and side smoothing, and a one-piece foam cup designed to give added support and a smooth silhouette for no-show under clothes. The no poke, no pinch styling and convertible straps to wear traditionally or criss-cross makes it the ultimate everyday T-shirt bra.
With a 61% surge in sales of leggings in the UK (source: WGSN), the new ‘Perfect Fit’ leggings with cool comfort technology and tummy control panel is the perfect addition to the AW21 collection. Last but not least, the Cover Your Bases 2 pack thong in lightweight, powerful fabrics complete the collection, keeping you cool whilst smoothing the tummy and waist.
