Following careful reflection, the boards of Immagine Italia & Co. and Firenze Home TexStyle have decided to take the February fairs online. “The measures issued by the government to deal with the coronavirus epidemic do not allow the holding of exhibitions at the moment and we are not in a position to know if these measures will be extended or how they will be changed. Unfortunately, given the gravity of the situation, the necessary conditions are lacking to organise the February 2021 edition of IMAGINE ITALIA & Co. according to the quality parameters that tradition and the role of this event require.”
From 5 to 8 February, the underwear, lingerie and home wear collections will be presented on the Immagine Italia Hub digital platform. “Over these last few months we have been working on two fronts, aware that the health situation could have prevented the fair from taking place,” explains Alessandro Legnaioli. “Therefore, the Hub online portal was immediately implemented in order to offer companies and buyers a virtual meeting tool tested and ready to use in case we had to cancel the fair.”