Minimiser and Side Smoother
NATURANA is thrilled to unveil the brand’s new look, including a new logo, new corporate design and brand imagery, promising to deliver what women are looking for in their bras: “Just Right”. An all-round carefree package where nothing pinches, nips or bites. The carefree experience of everyday life is built upon comfortable and reliable lingerie: lingerie for every occasion and for every budget – from the first date to the 20th wedding anniversary, or simply a comfortable night in on the sofa. The ambition: “One favourite item in every woman’s lingerie drawer is made by NATURANA”.
The absolute highlight of the SS21 is the Next Generation Minimiser, a special design that not only makes you look one size smaller but also smooths the skin directly under the arms and on the back. The successor to the multi-million selling NATUARANA Minimisers, this new bra provides an even smoother and more supportive experience than ever before. The fine decorative seams made of high-gloss silk thread are a real eye-catcher, while the extra wide back section skilfully conceals bulges under the arms and its seamless design delivers a smooth silhouette.
The Padded Underwired Bra is another favourite, not only popular with customers but also with the NATURANA team, and returns in a new mellow rose colour way. Elastic lace frames the padded cups decoratively whilst its stunning curved shape offers optimum fit and superb comfort up to cup size E. The Air Magic Spacer Bra is now available in a navy colour way, offering breathable, feathery light comfort thanks to the 3D hollow chambers integrated into its cups, and providing a natural, round shape. The bestselling Padded Underwired Bra with Lace in the new radiant coral shade is just as eye-catching as the jacquard straps and rhinestone trim in the centrepiece.
One of NATURANA’s hottest bras, the Soft Cup, returns for SS21 in an elegant ribbed look for underwired comfort and support you can rely upon 24/7. A wonderful complement to the successful Elasticup – a bra with universal cup size – the new cotton Elasticup features double moulded cups and padded straps for extra comfort. The bra is extremely elastic and with its flexible shape covers cup sizes B-D. Last but not least, the feminine and supportive Seam Free Soft Bra is equally at home during a workout as it is during a day’s worth of video calls and virtual meetings. Cotton laminated, double moulded cups as well as a comfortable side sling ensure optimum fit and all day comfort.
