The 2020 edition of MarediModa, scheduled to take place in November, has been cancelled following the latest restrictions announced by the Italian Prime Minister last Sunday. All trade show and similar events are banned until further notice, in a bid to curb the rise in in COVID-19 cases across the country.
“We believed in it all the way but the last Ministerial Decree has banned any kind of trade show, from local to international ones,” states Claudio Taiana, President of MarediModa. “We acknowledge the decision of the Italian government, even if we do not agree with it. Once again, we would like to point out that our show had been organised in compliance with all sanitary measures to guarantee the maximum safety for everybody, in the aim to be a virtuous example in the trade show system.”
“On this occasion, I would like very much to thank all the exhibitors and visitors who believed, together with us, in this project despite this condition of total uncertainty and the Palais des Festivals which understood our need to move to a safer location,” he adds. “Big and heartfelt thanks to the Villa Erba administration and its staff for their competence and reactivity in organising a show just in a few weeks. We have never given up and if our physical trade show has been cancelled by our government, MarediModa will be accessible to exhibitors and visitors in the form of a digital show.”