Wacoal’s commitment to women extends beyond the design studio and into the community, where they support the fight against breast cancer through Fit for the Cure®—annual bra fit events benefitting Susan G. Komen®. To protect the health and safety of the community, Wacoal has canceled the autumn 2020 Fit for the Cure® in-store events, but they will continue to support Susan G. Komen® through Bras with a Cause, by donating $2 to Komen for every regular price Wacoal or b.tempt’d bra purchased in stores or online from October 4-10.
“Giving back to the community is one of our core values,” says Mitch Kauffman, President and CEO of Wacoal America. “Since 1999, we’ve been standing alongside Komen in the fight against breast cancer, and we continue to support their mission even in these challenging times.”
This year, Wacoal celebrates 20 years of partnership with Komen and is proud to have donated more than 5.8 million dollars to support the fight against breast cancer. In 2020, Wacoal’s donation will support Komen’s COVID-19 Action Fund. In addition to Bras with a Cause, Wacoal is offering their best-selling sport bra in a limited edition pink, featuring a pink ribbon flag on the back for breast cancer awareness, as well as introducing a mastectomy bralette.
