The LYCRA Company, a global leader in developing innovative fibre and technology solutions for the apparel industry, are exhibiting its latest products at Intertextile Shanghai, which takes place on September 23-25. Themed “RENEW, REDEFINE, REINFORCE”, visitors will learn about technologies including LYCRA® FitSense™, LYCRA® MyFit™ fibre and COOLMAX® freshFX® technology. In addition to the physical booth, The LYCRA Company also offers a virtual touring and daily highlights on connect.lycra.com/intertextile2020.
“Every industry is facing unprecedented challenges this year and the apparel industry is no exception. We have been pleased to see that, despite market uncertainties, there is still a strong appetite for innovation as brands look to keep an edge and offer better value to consumers. Innovation has always been in The LYCRA Company’s DNA, which we believe is key to address the increasing demands for functional and sustainable apparels globally,” said Julien Born – President, Apparel, The LYCRA Company.
“Asia is set to be the key driver for The LYCRA Company’s global growth. As such, we will continue our innovation journey by launching new technologies, such as the ones we are showcasing at Intertextile. Only by working closely with our partners and customers can we empower our customers to gain a winning edge and fully capture the opportunities offered by a new global economy,” said Steve Stewart, Apparel Vice President, Asia, The LYCRA Company.
The Power of The Science of Fit™
LYCRA® FitSense™ technology is a patented water-based dispersion that features the same molecules as LYCRA® fibre, but in liquid form. This revolutionary innovation is screen printed onto fabric containing LYCRA® fibre to provide lightweight, targeted support across a range of garment types, eliminating double-layers and extra seams and offering unlimited design possibilities for brands and retailers.
LYCRA® MyFit™ fibre is a patent-pending fiber technology engineered with a new polymer designed to deliver improved comfort and fit. The result is greater shape tolerance and a customized fit experience for a differing range of body shapes, ultimately giving brands and retailers the potential to higher customer satisfaction, minimising returns, reducing SKU and costs by undercutting patterns.
LYCRA® FitSense™ technology and LYCRA® MyFit™ fibre have been well received by both international and domestic brands since its launch to the market. The two innovations now find wide applications in various apparel categories from underwear and activewear to seamless garments as well as swimwear.
The Legwear Stars
LYCRA® FUSION™ technology helps make hosiery resistant to runs, which can improve the wear life of the garment. LYCRA® SOFT COMFORT technology imparts a soft and comfortable stretch to sock tops and knee-high tops. The technology is based on soft-stretch LYCRA® fibres that combine high elongation with low hysteresis, making garments easy to don but with a firm and secure fit.
“The beginning of 2020 may have taken us by surprise, yet I am excited to see the speedy recovery across Asia-Pacific, particularly in China. Technology and innovation are now the oxygen of every business. With our legacy and profound understanding of the apparel and textile industry, we are excited to work with our partners in China to bring more consumer-centric innovation to the world,” said Jack Yang – R&D Director, The LYCRA Company.
