The UK’s largest independent lingerie and swimwear retailer, Belle Lingerie, continues to thrive and has now launched its all-new, seductive, sister website Sexy Belle. Sexy Belle will stock a size-inclusive range of sexy lingerie and nightwear, from A-J cup, as well as adult toys and accessories.
Head of Marketing and E-Commerce for Belle Lingerie and Sexy Belle, Adam Dutton, says: “Having retailed lingerie online, for over 15 years, we truly understand the need for every woman to feel confident and sexy, regardless of age, shape or size, and that’s why we’re really passionate about pushing our message of offering ‘sexy, for every body’. Our slogan cleverly encapsulates and reinforces our brand values, whilst promoting inclusivity – a concept already commended by Belle Lingerie’s vast customer base.”
Despite the global pandemic, Adam says “fortunately, we have found ourselves in a position to expand our workforce, and we are overjoyed that the launch of ‘Sexy Belle’ has created several new jobs within our Marketing, Customer Service, and Product Administration departments, with plans to recruit additional warehouse staff by the end of 2020.” The majority of these new jobs have stemmed from the decision to launch a separate website to Belle Lingerie, rather than incorporating the full seductive range into one website.
“We had a clear vision from the offset that we wanted to offer two very different moods for our customers, and that’s why ‘Sexy Belle’ will retain Belle Lingerie’s excellent user experience yet provide a different aesthetic and choice of sexy lingerie brands. We were keen to address the demand for sexier lingerie within our range but felt that we did not want to alienate Belle Lingerie customers, who are simply shopping for everyday lingerie styles.”
The range of brands stocked at www.sexybelle.com caters to all budgets, ranging from affordable, sexy lingerie brands such as Contradiction by Pour Moi, Scantilly by Curvy Kate and Bluebella, through to luxury brands, such as Lise Charmel, Aubade and Coco De Mer. The remaining quarter of 2020 and the year ahead will see new brands being added to Sexy Belle, with the number of products available expected to triple in the coming months.
