The 72nd edition of MBFWMadrid has come to a successful ending after welcoming around 6,000 visitors between 10-13 September. The Spanish fashion show organised by IFEMA introduced rigorous safety measures, which allowed the organisation to host catwalks with an audience, as well as the exclusive content shared via the show’s new digital platform.
Digital experiences, exclusive content about fashion and lifestyle, online workshops in different areas, conferences with experts in the sector, beauty trends and other types of content made MBFWMadrid accessible for everyone through the show’s official website. This way, the social media community remained loyal to fashion week, with a connection on Instagram TV reaching 15,520 users and 590% more Instagram accounts compared with previous weeks. Similarly, the first time broadcast of the fashion shows on Instagram TV boosted interaction with the content by 2,000%.
Sixteen prestigious designers and nine young talents were the protagonists of this edition, each presenting their new collections in different formats. Andrés Sardá, Devota&Lomba, Hannibal Laguna, Ágatha Ruiz de la Prada, Marcos Luengo, Dolores Cortés, Dominnico, Ángel Schlesser, Pertegaz, Brain&Beast, Custo Barcelona, Isabel Sanchís and Maison Mesa chose the live catwalk show to showcase their new season collections, while MALNE, Fernando Claro and Juan Carlos Pajares chose to project fashion films combined with live performances. As well as the catwalk shows, over the fours days a selection of young designers put their collections up for sale in the Samsung EGO showroom, accessible for all visitors to both view and buy.
