The motto of this year’s summer edition of Supreme Body&Beach (held in Munich) is: “Mission impossible – completed”. These times are extraordinary. Despite high requirements of the authorities and many measures on site, the industry met at the MTC, world of fashion. The Supreme Group as organizer enabled the trade to view an attractive mix
of renowned and up-and-coming labels for three days. Although only about 50% of the normal exhibitors were there, this meant a comfortable and safe environment for buyers and exhibitors.
The Show which commenced on Saturday through to Monday saw slow traffic on the opening and closing days but a very well attended Sunday. Exhibitors were happy that the event had gone ahead when so many meeting trade shows have been cancelled.
“The fair had a very pleasant and airy atmosphere. I think the alternative possibilities with the waiting lounges, which the organiser came up with here, are great. I am really satisfied and the Sunday was very good for us”.
(Petra Schöfert, ULLA / GATTINA D. / OSCALITO / EMARARA, Garmisch-Partenkirchen, Germany)
“I was very pleased that the Supreme Body&Beach is taking place. It is simply the only one that takes place like this. We are a Munich label and therefore have home advantage. The requirements for the trade fair itself are really well met by the organizer and great care was taken to ensure that everything is safe. I personally think that’s really good. So for me the trade fair was fantastic.
(Thomas Wolter, SUNDAY IN BED, Munich, Germany)
“We are very positively surprised that so many customers were there despite the circumstances. Munich is the most important German trade fair for us, especially this season. We are also very happy that it took place at all. Despite the constraints, the organisers have divided the areas with the waiting lounges nicely. We are very satisfied overall”.
(Marc Bitzer, Managing Director, EVA B. BITZER, Winterlingen, Germany)
“The fair was generally great for us. Sure, it’s a different situation, but because so many fairs have been cancelled, this is our first fair this summer and it’s really great. We are generally very satisfied and we are happy if the fair continues.
(Sander Wisselink, LINGADORE, Dinxperlo, Netherlands)
