Mercedes-Benz Fashion Week Madrid, organised by IFEMA, will take place from 10 to 13 September 2020 with a new hybrid format. This innovative version of the show gives designers different options, including fashion parades, performances, fashion films, and off-programme presentations that will be broadcast on the official MBFWMadrid website after the event.
All the content generated by firms and sponsors will be streamed and broadcast using the event’s new digital platform, hosted on the official MBFWMadrid website. The new platform is designed to allow large numbers of users to enjoy Spain’s leading Fashion Week on any device. Users will also be able to access exclusive fashion and lifestyle content, including online workshops, conferences with fashion experts and exclusive interviews with designers.
