Home EventsCatwalks MAREDAMARE Hub makes a successful debut

MAREDAMARE Hub makes a successful debut

by Underlines

MAREDAMARE 2020 took place as a Virtual Fair from July 25th to August 2nd and registered a positive debut with figures that bode well for the future. The fair will continue to be accessible online until the end of October. “We wanted to experiment and the final evaluation is positive despite the fact that our fair is by definition an event for meeting and sharing,” says Alessandro Legnaioli, president of MAREDAMARE.

“The social component has made the fair a landmark for the beachwear sector since its beginning and for this edition our fair lacked such a component. However, the buyers appreciated the initiative and our commitment, and were able to browse through the collections for 2021 in a simple and intuitive way. We also scheduled an agenda of in-depth webinars and fashion shows shot in an open-air setting.”

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