Dreamt, designed and developed in California, new eco label Wolf + Rose offers undies made from plant based fibres and dyes, free from toxins, carcinogens and other harmful chemicals. Founded by Jeff Garner of sustainable design house Prophetik after losing his mother to breast cancer in November of 2019, Wolf + Rose believes that the most important non-toxic garment should be your underwear, as it has the closest, most intimate connection to your body. The skin is your largest organ and while chemical absorption rates vary, the genitalia can absorb 100% relative of the chemicals in your underwear.
“What we put on our bodies is going to be received by our bodies which has health implications. The heavy dyes, the synthetic dyes, it all adds up, and I didn’t want anyone to be affected the way I was when I lost my mum. We shouldn’t be putting anything which isn’t natural on our body which is why we are doing this,” Jeff said.
Sadly, many brands utilize toxic fibres and dyes which contain harmful chemicals such as formaldehyde, TDI, and dioxin, the leading culprits of prostate and breast cancer. Wolf + Rose products are truly unique, as each garment is constructed solely form GOTS certified organic cotton, hemp, plant-based dyes, and organic cotton natural rubber. This construction allows for superior breathability and natural fabric properties while diminishing the risk of the absorption of dangerous chemicals through the skin.
Alongside Jeff, Chief Sustainability Officer, Olivia Corwin, and Ambassador of Ethos, Matt Shubin, invite you to join their movement to bring non-toxic garments to the world. As a mother of 2 with a background in fashion manufacturing, Olivia truly understands the importance of teaching the next generation how to care for the body and the environment. Olivia has witnessed the cracks in the fashion industry first-hand and the lack of transparency to consumers, and together with the team has travelled to find the softest and most breathable hemp fabric on the planet. They then hit the streets to find local organic farmers growing vibrant plants to colour the collection.
The result is a home grown, artisan led intimates line powered by the magic of nature. Wolf + Rose is launching on Kickstarter tomorrow with the goal of raising $15k, which will go towards the first stage of production.
