Lingerie and swimwear brand Pour Moi announce their new exclusive capsule collection ‘India Loves Pour Moi’ in collaboration with model and influencer India Reynolds. Consisting of 17 pieces inspired by India’s unique style, the collection offers super sexy, bold and playful pieces with lace detailing, soft microfibres and on-trend mesh in a colour palette of black, burgundy and forest green.
Pour Moi is best known for championing inclusivity, with chic yet affordable designs catering to A-J cups, and is created to help everybody feel and look good no matter their size and shape. Speaking about Pour Moi’s brand values, India said: “I’ve been working with Pour Moi and have been shooting their swim and underwear for the last 5 years. They were one of the first clients I worked with that catered for women of all shapes and sizes and embraced curves – this is one of the many reasons why I fell in love with the brand!”
“The underwear is beautiful and fits perfectly, my favourites are always the sexy black, lacy collections, but Pour Moi have everything,” she adds. “This is what my collection is about – underwear for all occasions. We have created some super comfy at-home bras, soft t-shirt bras for every day, and then some lovely lacy pieces too. It’s about having a full underwear wardrobe, and something that’s perfect for everyone.”
Michael Thomson, Founder and Director of Pour Moi, adds: “We’ve always loved India’s style, ultimate sassiness and a sense of fun, and we wanted the collection to celebrate all of these qualities. Bringing her own unique style to each piece, India wanted to create looks that really fulfil everything she looked for when buying lingerie – from the comfy, off-duty look to the super sexy matching set! With more collections coming soon, including ultra-glam swimwear, this collaboration is just getting started.”
