Home Industry Pour Moi Lingerie smashes Charity Edit target of £100,000

Pour Moi Lingerie smashes Charity Edit target of £100,000

by Underlines

Pour Moi are pleased to announce that at the end of the 60 day ‘Charity Edit’ campaign they raised a total of £107,000, exceeding the initial pledge of £100,000. This amount will be split between 4 charities – Samaritans, Age UK, East Cheshire Hospice and Rise.

Matthew Lock, Head of Corporate Partnerships at Samaritans, says: “We are absolutely thrilled to have been chosen by Pour Moi to benefit from their Charity Edit collection. People contact us for many reasons including feeling lonely, the breakdown of a relationship, work pressure, mental illness, bereavement, and thoughts of suicide. Samaritans is here 24 hours a day, 365 days a year to support anyone who is struggling to cope. Thanks to the support of Pour Moi and their customers, we can help to make a real difference to people’s lives.”

Michael Thomson, CEO and Founder of Pour Moi comments: “At a time when everything is a little uncertain, it has been amazing to raise such a fantastic sum of money for 4 very worthwhile charities with our first ever charity campaign. We know it means so much to them and it will help to provide vital funds for these charities in their greatest hour of need. Our customers have really supported us throughout the whole two months of this campaign and we really can’t thank them enough. It made me think how we can do more going forward to support good causes in the future and help vulnerable people when they need it most.”

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