It was announced this afternoon that Hyve Fashion’s London events – Pure London, Pure Origin, Scoop and Jacket Required – will no longer take place for their SS21 editions.
Martin Arnold, Hyve Fashion Portfolio Director, commented: “[Although] UK lockdown restrictions are gradually easing, marking significant progress for businesses and the economy… the current climate has changed the way we all do business and, in response to feedback from our visitors and exhibitors, Hyve Fashion’s London events – Pure London, Pure Origin, Scoop and Jacket Required – will no longer take place for their SS21 editions.
“The teams behind the events are excited to announce the launch of a brand-new, digital-only forum, Fashion Together, on 1st and 2nd September 2020. This unique online forum will be open to buyers and brands, offering access to an exclusive seminar programme and practical advice designed to educate and inform delegates.
We are now turning our attention to bringing Pure London, Pure Origin, Scoop and Jacket Required back to the UK capital in time for the AW21/22 editions on 14th – 16th February 2021.”
