The staycation trend was the inspiration behind the latest swimwear campaign by PrimaDonna, the Belgian lingerie and swimwear brand for women with a larger cup size. In an at-home photo shoot, PrimaDonna employees who usually work behind the scenes now proudly show off their curves while modelling the latest swimwear line. They took the photos themselves, with the help of their partners, children, or lockdown buddy, in their own home or back garden.
With this campaign, PrimaDonna hopes to show women that stylish swimwear with an impeccable fit can help them kick off summer feeling confident and beautiful. “The mission of PrimaDonna Swim is to provide women with a larger cup size with the very best support in a way that makes them feel confident and beautiful,” says Brand Design Manager Carole Lambert. “Our swimwear is all about fashion, comfort, and support and was designed for real women. This campaign showcases the team behind the brand. We want to inspire people with images of real women and show them how they can make the best of the situation and enjoy the little things.”
