The Lockdown Effect: What’s the best way to get the nation to start exercising? Tell them it’s the only way they are allowed to leave the house! And that is exactly what has happened – more people than ever have started donning all the (exercise) gear whether they are getting out for their daily dose or staying at home and partaking in a virtual class. Either way they are buying sportswear more than ever – fashion brand Pour Moi has seen a whopping 450% increase in sales of their sportswear range designed to fit and support curves.
Pour Moi has also launched their Charity Edit, a collection that covers all areas of Pour Moi, from lingerie to nightwear and swimwear to clothing. 50% of all sales from this edit will be donated to 4 charities: Age UK, Samaritans, East Cheshire Hospice & Rise, helping vulnerable people when they need it most. Pour Moi have pledged to raise a minimum of £100,000 and have so far raised over £30,000 – click here to see the full range.
