Klarna, the leading global payments and shopping provider, has committed to support the International Committee of the Red Cross (ICRC) in its frontline response to COVID-19, by donating £1, $1 or €1 for every Klarna transaction placed at ASOS globally on 29th April. This dedicated “Giveback Day” will take place in Germany, Finland, Norway, United Kingdom, United States and Sweden, enabling Klarna and ASOS customers to help some of the world’s most vulnerable people, such as those living in countries affected by conflict. Money raised for the ICRC will go towards activities including sanitation to prevent the spread of the disease, support for vital health infrastructure such as hospitals, and towards ensuring access to clean water for countless communities.
Klarna has not placed a limit on the amount that it will donate as part of the Giveback Day, and has guaranteed to honour every Klarna transaction placed at ASOS in the relevant currency. Customers shopping on Giveback day at ASOS can browse a curated edit of over 85,000 products, sourced from 800 of the best global and local third-party brands in addition to a mix of fashion-led in-house labels including ASOS DESIGN, ASOS EDITION, ASOS 4505 and COLLUSION.
Commenting on this international pledge, Luke Griffiths, Commercial Vice President at Klarna said: ”These are challenging and worrying times for us all and we are incredibly proud to be supporting the ICRC alongside our friends at ASOS. The ICRC is carrying out essential work to improve protection and reduce the spread of COVID-19 and we are delighted to be supporting the efforts with our Giveback Day.”
