Wacoal Europe has launched a new digital content hub, a destination created to provide useful resources for all things digital as well as a digital training programme for its partners. After working closely together with retail partners and suppliers, Wacoal Europe decided to launch the hub and provide digital training to enhance the already robust schemes it has in place, such as the b2b site, fit school and bra fit training.
The hub will be launched in English, French, German, Spanish, Dutch and Polish, which means it’s a tool that can be used by Wacoal Europe’s partners globally. On the hub, users will be able to access a range of content including helpful digital media guides with dedicated sections to help train and advise on how to use, set up and manage everything across social media, paid media, websites and SEO.
Also available are the digital asset packs, available for the Wacoal, Fantasie, Freya, Elomi and Goddess brands. Each asset pack will be complete with imagery sized for websites, email templates and social media platforms to ensure partners can feature the Wacoal Europe brands across their digital channels. Assets for social media are also provided including product images, message specific content for new arrivals and fit, as well as animations and templates.
Ann-Marie Manley, Wacoal Europe’s Head of Brand & Marketing said: “Digital is so important, it’s essential for keeping ahead of the curve. We really value the support of our retailer partners and we saw there was a huge opportunity for us to dial up how much digital support we offer in order to promote our brands. The purpose of our digital training and the hub is for us to provide as much support as well as content that we can so we can grow our businesses together.”
