With a significant proportion of the nation currently working from home during lockdown, many women feel the need to go braless because they are wearing bras that simply aren’t comfortable. Comfort starts by wearing the right size and with 80% of British women wearing the wrong size, it’s no wonder that many of us want to whip off our bras as soon as possible. According to Nudea, an online fit-centric lingerie brand, getting fitted every 6 to 12 months is key to ensure correct fit and support, particularly as hormonal changes, weight gain and loss, pregnancy, breastfeeding and surgery all have a direct effect on bra size.
Nudea’s unique advantage is that the business is built around fitting at home: the bespoke tape measure (available for just £1 inc. P&P) and online fit finder are designed for women to self-measure accurately at home eliminating the need to visit a physical store. The brand is also offering free virtual bra fittings via Zoom to help recommend styles that best support bust shape and address any concerns.
Nudea’s CEO, Priya Downes explains: “While most of us women wouldn’t ever dream of exercising without a sports bra, walking around the house or sitting hunched over a desk from 9 to 5 shouldn’t be any different. The key is to ensure that your bra is comfortable and fits properly. With new technology there’s now no reason not to wear a comfortable bra every single day. Non-wired styles, like our Easy Does It Bra, feature new fabric technology inspired by performance sportswear to support and flatter all sizes up to an E cup.”
Finally, at this difficult time for all of us, Nudea is supporting NHS workers by teaming up with period care brand, Ohne to support them in their mission to provide NHS workers with organic tampons. Additionally, Paula Jones, Nudea’s Sourcing Manager is using her years of experience in the textile industry to work with OTH International to source PPE for the NHS during the COVID-19 crisis.
