From the 14th April, Italian label Chitè is proud to announce the launch of My Chitè, a new online customisation platform service that is expertly designed with underwear in mind and made by world-class Italian artisans. For the first time, women can tailor their own pieces by creating bespoke designs that are unique.
“At Chitè, we draw the line with the mindset that ‘one size fits all’ culture. We’re proud that Chitè is the first underwear brand to use 3D technology on its site. We want to give our LOVERS complete freedom: The freedom to create, The freedom to express, and the freedom to decide what is sexy,” said Chitè’s Co-founder, Chiara Marconi.
The My Chitè visitor will be able to choose from four styles – a non-padded bra, padded bra, Lover style, and Brazilian undies. Then they can select from an array of fabrics, such as lace, prints, back fastenings, Chitè’s iconic double pigtail shoulder straps that emphasise the feminine form, and also add personalised embroidery.
