Lingerie brand Pour Moi have seen an increase of 30% in the sales of ‘sexy’ lingerie since people have been warned to stay indoors by the government. Items such as lingerie sets, stockings and suspenders are on the up as couples are starting to make the most of being indoors, with a particularly large increase in site visits to the sexy ‘Contradiction’ collection.
Michael Thomson, CEO and Founder of Pour Moi Ltd comments: “Sales for us have been steady during this unexpected period, however it does bring a cheeky smile to our face to see that people are trying to make the most of being at home together… Whether they’re being adventurous and dipping into our sexy Contradiction range or are refreshing their wardrobes and updating their lingerie drawer with our new spring collections, it’s amazing to see that we’re still brightening up people’s lives in some way, shape or form and continuing to uplift people in every way we can!”
