American lingerie brand Frederick’s of Hollywood unveils its Spring 2020 collection featuring Dutch supermodel Bregje Heinen. Heinen embodies the Frederick’s woman who is not afraid to express her sexuality, be playful, provocative, and feel empowered. The campaign was shot in New York at a Harlem laundromat by famed photographer James Macari as a nod to the vintage Frederick catalogues.
Highlights from the collection include the Alexia Love Mesh Teddy, featuring all over stretch spot mesh and floral lace, a high neck with plunging keyhole and playful detailing of a ribbon tie back neck closure; the Margarita Floral Lace Teddy in a bold and rich magenta colour featuring a seductive halter neck shape, with a rear low plunge in the back to finish the look; and the Summer Lace Babydoll, crafted with the softest satin and designed with a plunging fashion forward cross-over strap neckline.
