British lingerie brand Janet Reger announces a new global licensing deal with Hop Lun, one of the world’s largest lingerie and swimwear producers. The move, a first, for the 50-year old brand will allow Janet Reger to democratise its lingerie offer on a global scale.
Described as ‘age agnostic’, the exclusive Hop Lun range Janet Reger Rouge covers four design stories and spans 36 pieces, all aimed at today’s contemporary woman. Customers and retailers will be able to select from briefs, tangas and knickers that are complimented with statement bodies, lace cami tops and a dramatic off the shoulder bustier.
Heralded as a marriage made in heaven, on the deal Aliza Reger, CEO at Janet Reger said: “Hop Lun’s expertise and manufacturing capabilities paired with the Reger heritage make the perfect partnership. I am delighted to work with Erik and the Hop Lun team and look forward to sharing the collection later this year.”
Erik Ryd, CEO, Hop Lun said: “It’s amazing to think that over 50 years ago Janet Reger was the first lingerie brand that really celebrated being a woman. This ethos still exists today and we are excited about both the collaboration and the opportunity to bring the Janet Reger Rouge brand to new, global markets.”
