On 30th January 2020 Tretorn launched their collaboration with the SEA LIFE Trust. Held at London’s SEA LIFE Aquarium, the event showcased the sustainable work of Tretorn, the conservation work of the SEA LIFE Trust and the new partnership between the two. Based on a shared passion to protect the world’s oceans, for every product sold in this partnership 10% of the retail price will be donated to SEA LIFE Trust.
The launch evening included an inspiring panel discussion on the topic of sustainability within the fashion industry and the world in general. Hosted by Scandinavian Man’s Konrad Olsson the panel included sustainability correspondent Lucy Siegle, SEA LIFE Trust Director Andy Bool, Ghost Fishing UK’s Dr Richard Walker, Jodi Muter-Hamilton, Founder of the sustainable focussed platform Black Neon Digital and Tretorn’s Creative Director Fredrik Ekstrom.
