2019 proved to be one of the most successful years yet for the Mey Unternehmensgruppe based in Albstadt, Germany. For the first time ever, Mey managed to smash the €100 million sales mark with a consolidated group turnover of €103 million. In the past six years alone the family company has recorded growth of more than 50% when it comes to the consolidated group turnover, the result of a successful multichannel strategy that has expanded through the group’s own sales channels as well as through traditional retail outlets and online shopping avenues.
Over the past few years, the Mey brand has been continually modernised, whilst new target groups have been added and the ranges extended, with modern nightwear and lingerie being the main segments driving this growth forward. In fact, the brand has continued to see double-digit growth in its lingerie lines, making Mey a leading force in this field. As far as menswear is concerned, Mey has cashed in on the storming success of its innovative shirt base layer and the development of the mey story sublabel.
“As a family company with a leading bodywear and lifestyle brand, we set our sights on sustainable growth and lasting success. Over the past few years, our major investments into our products and brand in particular have paved the way for the company’s long-term success with a view to us consolidating our market position and steadily expanding upon it further in future,” said Matthias Mey, Managing Partner Mey Unternehmensgruppe.
