Eberjey is proud to be named Designer of the Year 2020 by Salon International de la Lingerie, the leading global show in the intimate apparel and swimwear market. Event organizer Eurovet commends Eberjey for its support of unique beauty, along with its “Giving PJ” initiative, which furthers global reforestation efforts by planting a tree for every set sold in partnership with One Tree Planted.
“It is an honor to be recognised for our distinction and importance in the industry,” says Ali Mejia, Eberjey Co-Founder & Creative Director. “We saw a void in the market and built a brand that would give women the opportunity to be comfortable and confident in their own skin – a complete departure from the oversexualized fantasy brands that were popular at the time.”
Since its launch in 1996, the Miami-based brand has cultivated a steadfast focus on comfort and the power of softness, self-care and natural beauty. In an era of push-up bras and G-strings, Ali Mejia and Mariela Rovito wanted to create products that supported authentic expression of self and sensuality, setting out to create everyday lingerie that allowed women to simply be themselves.
The brand’s bralettes and briefs took off with their barely-there but supportive qualities and the brand went on to revolutionise sleepwear with its classic sleeping pyjama cut in a signature, buttery-soft modal. The Gisele PJ elevated sleepwear into a fashion category, inspiring the brand’s founders to expand the range soon after, to offer a full line of lingerie, pyjamas, loungewear, resort wear and mini.
