Coco de Mer announces the launch of the Muse by Coco de Mer collection, embracing the spirit of independent women who are empowered, strong and love to have fun. The Spring/Summer 2020 collection introduces a new audience to the British luxury lingerie brand and draws inspiration from the four key personas women embrace – The Minimalist, The Siren, The Romantic and The Pin Up.
Channelling the boldness of feminist icons like Frida Kahlo, Muse is playful and unapologetic, celebrating body positivity and self-assurance to strong and vibrant women worldwide. Executed by an all-female crew led by photographer Vicky Lawton, the first campaign showcases the four Muse looks, reinforcing the reality that women can choose to be many versions of themselves; one day a romantic, another a siren.
The Muse Collection by Coco de Mer includes:
- The Minimalist: geometric soft lace with zig-zag scallop detail, smooth lines and peephole cutaways
- The Romantic: dusty pink eyelash lace, rose gold hardware and satin finishes
- The Pin Up: sheer grey leopard chiffon with hot pink trim featuring frills and bow details
- The Siren: seductive stretch red lace with dramatic cut-away details, scalloped edges and rose gold hardware
Lucy Litwack, CEO of Coco de Mer says: “We are really excited to be launching our Muse by Coco de Mer collection for SS20. It’s wonderful to be able to welcome a new customer to be a part of the brand experience – women who are independent, self-assured and powerful in their own right. Muse has been in the pipeline for some time, and I’m delighted to finally see it come to life.”
