Specialist D+ lingerie brand Panache is on a mission to show that everybody has their own unique size with its new Sport campaign for 2020. The #MySize campaign encourages customers to own their true size, to feel comfort and support when they need it most and have the confidence and knowledge to say YES to cup sized sports bras. The campaign uses 5 models of different sizes to highlight the breadth of Panache Sport’s size range.
Movement and regular exercise without proper support can cause damage to the coopers ligament, and a cup sized bra will provide the best support as the individual cups encapsulate each breast, offering control as well as a defined shape. The wings of Panache’s best-selling Wired Sports Bra and ultimate Non-Wired Sports Bra are powermesh lined to give more support, alongside high modulus underhand elastic for additional stability, combatting breast pain when exercising and ptosis (sagging of the breast) which are both consequences of breast motion.
Panache has carried out extensive testing on its Wired Sports Bra, using the latest 3D motion and biomechanics tracking techniques, where results concluded that the bra offered up to 83% less bounce. The Wired Sports Bra and Non-Wired Sports Bra also feature seam-free inner cups to prevent chafing, wide cushioned shoulder straps and cushioned hook & eye for added comfort and the option to adapt to a racer back.
As part of the campaign Panache Sport are offering a full range of POS materials including cubes, table talkers, window decals and mirror stickers, mini brochures, posters as well as fit event cards and branded Fit Event store invites to encourage customers to come and get fitted. In addition, retailers can take part in a Global Window competition to win up to a £1000 which will be drawn at the end of May 2020.
