Pure London is pleased to announce an exciting line-up of athleisure, casual sportswear, nightwear, lingerie, and swimwear brands within the debut Pure Body section. Offering over 1,300 of the latest collections across the entire industry, visitors to Pure London and Pure Origin can explore the full fashion supply chain under one roof, making it the only fashion trade show in the UK to offer this experience.
Jilla Active is a London born activewear brand designed to help women move in style, focusing on seamless technology to create versatile and functional clothing. From super soft yoga separates to functional sports essentials, feel and comfort are at the heart of what they do. Always looking to find ways to be more environmentally friendly, they are launching their first pair of modal seamless leggings with matching organic cotton sports bras, along with using recycled polyester and reducing packaging.
Launching in the UK at Pure London, Nette Rose is an ethical lifestyle intimate label designed and made in a Cape Town studio. Under the mantra “She is a wild one. With a gentle soul. Who sways to her own rhythm and dresses for herself.”, the brand is committed to sustainability by designing and producing the materials in limited numbers to avoid fabric waste.
Aurum was born from a life-long and treasured friendship, coupled with a dedication to living healthy lives. Aurum products transition well from the gym to day-to-day activities due to their thin 2-ply fabric – the first layer wicks the sweat from your body and the second layer evaporates the moisture leaving you feeling dry and at ease. Featuring inspirational words printed on the inside of the fabric, Aurum hopes that wearing their garments will inspire women to live a life full of love, strength, confidence, kindness and mindfulness.
