Resulting from the takeover of the independent investment company Perceva, VFB Lingerie unveils its new identity, under the name of LACELIER. Symbol of know-how, LACELIER is the alliance of “lacer”, which evokes the link with the woman’s body, and “atelier”, a symbol of distinctive quality, meticulousness and an entrepreneurial spirit. The choice of this simple and identifiable French sound affirms the firm anchoring of the company in France, while supporting the group’s internationalisation strategy.
LACELIER is an international group that brings together the major lingerie and beachwear brands Lou, Bestform, Variance, Gemma, Belcor and Cherry Beach. Distributed throughout Europe and internationally, the group has a turnover of around €78 million and employs 250 people in France and abroad.
